Geometric
Circles, triangles and squares feel simple in isolation. A recognisable geometric logo comes from how those shapes meet: the curve they share, the gap between them or the angle that repeats.
Examples to look at
- Figma
- A circle, semicircles and rounded ends fit into a compact F.
- Mitsubishi
- Three diamonds meet at a point to create a larger three-way form.
- Mastercard
- Two overlapping circles turn a familiar pair of shapes into one recognisable relationship.
Find a rule worth repeating
Pick a rule you can explain in a sentence. Perhaps every curve comes from the same circle, or three diamonds share one angle. A designer builds several arrangements within that rule and checks which has a distinctive outline. Small adjustments by eye matter: a mathematically centred circle can still look as if it is drifting.
What it says about a business
Repeated proportions can suggest care, order and consistency. That can suit a fabrication studio, but rounded modules and lively colour can feel playful enough for a toy maker. A generic circle inside a square says little on its own. Look for a relationship tied to the business, such as two components that fit together.
Try rebuilding it
Cut out the basic shapes and let someone rearrange them after seeing the logo for five seconds. Notice what they remember. If the only memorable part is a colour, try a stronger overlap or a more distinctive angle.