Growth kit · Plumbers & heating engineers

Everything a plumbing and heating business needs to win more jobs

A website that turns searches into calls, a brand that looks trustworthy, a customer app, AI that answers missed calls, and the groundwork that helps Google and AI assistants find you. Pick only the pieces you'd use.

Sample work for an invented business, Copperwell Plumbing & Heating. Not a real company.
01 · Website

A website that turns searches into calls

Built for phones first, because that's where people search when the boiler stops.

  • Call and "send a photo" buttons always in reach
  • Quote form with problem type, urgency and photo
  • Free boiler service reminder sign-up
  • Emergency tip and FAQ that answer real questions
See the live website

Want to see it with your business name on it? Ask and I'll send you a personalised preview.

The Copperwell sample website on a laptop and a phone
02 · Logo & brand

A brand that says "you can trust us in your home"

A water drop holding a flame: plumbing and heating in one simple mark. Deep blue for trust, copper for the trade. Every version you need for your website, van livery design, social media and app.

Copperwell brand identity board: logo versions, colours, type, app icon and social profile picture
Copperwell primary logo
Copperwell logo on a dark background
Copperwell stacked logo
03 · Mobile app

Report it, track it, keep every record

Customers report a problem with photos, see when the engineer is on the way, and keep their boiler service records in one place.

Four app screens: home with boiler service due, report a problem, engineer on the way, and home records
04 · AI automation

Stop losing jobs to missed calls

AI automation that can save you 10 hours or more a week. It replies to missed calls, sorts emergencies from routine jobs, books slots into your diary and brings boiler services back every year.

Five-step missed-call automation with an example WhatsApp conversation
05 · SEO · AEO · GEO

Easier to find on Google. Described right by AI.

People now find trades three ways: they search Google, they ask a question, or they ask an AI assistant. We set the business up for all three.

Example local search result, AI assistant answer and FAQ answer for the sample business, with SEO, AEO and GEO checklists
Questions

Quick answers

What does a plumber's website need?

It needs to work well on a phone, with a call button, a way to send a photo for a quote, clear services and areas covered, opening hours, and answers to common questions.

How can a plumber stop losing jobs to missed calls?

An automatic text-back can reply to every missed call within seconds, ask for a photo and postcode, flag emergencies to the engineer on call and offer time slots for routine jobs.

What are SEO, AEO and GEO?

SEO helps a business show up in Google search and maps. AEO (answer engine optimisation) helps its answers appear for questions and voice search. GEO (generative engine optimisation) helps AI assistants such as ChatGPT and Gemini describe the business correctly.

Do I need all five parts of the kit?

No. I suggest only the parts your business would genuinely use. Many start with the website and add automation later.

Want to see this for your business?

Tell me what's working and what isn't. I'll suggest only what would genuinely help, starting with a free preview of your website with your name on it.

FinTaxTech Ltd · Websites, branding, apps, AI automation and SEO for small businesses
Copperwell Plumbing & Heating is an invented business used to show sample work. Design services only.

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